The importance of corporate bloggers as a source of useful information (mostly without spin) was demonstrated by yesterdays reporting of the resignation of Robert Scoble from Microsoft by the BBC.
Scobles’ blog, for many a must read to understand what was actually happening in Redmond, had become a true icon of the blogosphere.
I’m not sure either Scoble or Microsoft fully understand the impact of his resignation, or the shift in users focus from relining on corporate PR to blogs for information.
Written and submitted from the Fairmont Hotel, San Jose, using the hotels broadband network.
2 replies on “BBC reports the end of the Scobleizer blog”
Don’t do it Ed!
[…] A case of unintended consequences perhaps or that bloggers are recognised by producers as “spin-free” ? […]