Great posting at the TUAW detailing the Zaprudering of the iPhone commercials which are running in the states this week. Zaprudering for those not steeped is conspiracy theory is the process of analysing meaning in the detail of a film, and derives from the famous Zapruder film of the JFK assassination.
iPhone hype and excitement is a the level now where any information about the features of the phone is blogged within minutes to an excited world, and where misinformation can cost billions to the investors of Apple.
So it’s interesting that one of the key features demonstrated is the Maps application, powered by Google, and its a great demo of what makes geographic information so valuable.
The user interface of course is great making full use of the gesture support, the application appears fully integrated with the rest of the phones applications, and most important of all for an LBS application, even though the phone is not location aware, the information presented is actionable – the vital ingredient in any LBS application..
Find a restaurant in SF and then call to make the reservation, and as TUAW points out, the restaurant in the commercial is real and is getting many calls because of their instant fame – a pretty good test of data quality.
Written and submitted from home, using my home 802.11 network.