Virgin, the brand what does that mean to you..
Are you looking to fly the Atlantic, or become a space tourist, or are you a concerned saver of the Northern Rock bank, in such cases virgin is probably a positive association, innovative products, good customer service etc., indeed these are the aspects of customer service that has made the virgin brand so valuable to Sir Richard Branson… however the problem with allowing others to exploit you brand is that they may not value your principles to the same degree.
A case in point, Virgin Media…
Virgin Media until yesterday when I finally snapped was my ISP and cable TV supplier.
For the past year or so since the combined Telewest/NTL companies have been known as Virgin Media, the quality of their customer service and more importantly the quality of their actual service has plummeted.
Through under-investment and poor technology choices their cable TV PVR system has become a running joke, rarely running for more than 24 hours without crashing, poor quality images (Dumb choice to use MPEG2 as a broadcast standard), and only a single HD channel due to bandwidth constraints.
The final straw for me has been the appalling quality of the virgin media broadband offering, I have been paying £37 per month of their top of the range product “XL” which should offer 20Mbs download delivered via their dedicated fibre network, sounds a good if expensive proposition does it not… well for the past couple of months this is the network performance I have been consistently achieving with virgin media..
Yes that’s £37 per month, for just over 1 Mbs .. well no longer.. I’m off to O2 broadband who can also offer 20 Mb/s over DSL, so I say farewell to Virgin media and join the last UK based director of the company who left the company today.
BTW Richard, if you don’t want mud all over you nice logo be careful with who you let use it !!
Written and submitted from home, using my home 802.11 network.