Directions have an interesting article by David Williams, on why LBS has failed to taken off so far identifying the “Seven” deadly sins which cause LBS Applications to fail.
The sins to me look like they could be applied to any new mobile application type, so perhaps there is actually nothing special about LBS – how many other new families of Mobile applications have actually developed in the last five years and are actually increasing ARPU (Average Revenue Per User) ? Music downloads maybe ?
To me it is still about the user experience… despite being a guy and naturally reticent about asking people for directions – it is still easier and more useful to do so, than to use one of today’s LBS applications.
Written and submitted from Zurich Airport, using the Swisscom 802.11 network.