Categories
Thoughts

A lesson in technical product marketing

In his rather influential book on Google, Jeff Jarvis describes how successful companies on the web need to “bring their customers into their processes”,  and by using open and transparent communications when things go wrong, companies will not only maintain but enhance their users trust.

Problem solved..In a really inspiring series of posts to his blog, Martin Daly has described the efforts his company Cadcorp has gone through to deliver a robust and high performance web system to one of their customers.

Very few GIS companies  would have opened up in such detail to describe the difficulties and problems associated in delivering a solution to meet a challenging set of requirements, and to be so frank about the process.

Cadcorp and Martin emerge very well from the exercise, OK so our software may a few problems but we know how to fix them and will work hard to do so, and we will show you how we did it in public.

A example for many others in the GIS industry…

(geek test : Recognise the engineering solution in the image ?)

Written and Submitted from the San Francisco Airport (37.613N, 122.390W)

Categories
Thoughts

Data the key to the climate change debate : Part 2

As the thinking world watches the activities in Copenhagen rather than the latest news of Tiger Woods, the value of making climate change data more accessible a point I made last week, is gaining some momentum.

This week the UK’s Met Office released a subset of HadCRUT data-set, just about the most comprehensive data-set of historic climate data. Already  John Graham-Cumming yes he of The Geek Atlas fame, is working on analysing and visualising the data.

Yes early days, but a confirmation of the value of making this information accessible..

Written and Submitted from the Googleplex (37.426N, 122.070W)

Categories
Data Policy Thoughts

Data : the key to the Climate Change debate ?

Over the next week or so the media will be full of stories from Copenhagen as the world’s leader fly into the city for United Nations Climate Change Conference, COP-15. There will no doubt be limited progress towards agreeing to reduce greenhouse gases emissions globally, getting international governments to agree on anything is difficult, and to agree on making such potentially major changes to their economies is difficult despite the dire consequences of doing nothing.

The debate is not helped by lingering doubts among many people that climate change itself is no more than a liberal conspiracy or at least there is little evidence to support that mankind and increased CO2 emissions are actually responsible for the changes.

Of both sides of the arguments there are powerful interest bodies, who are actively working on providing their interpretations to the evidence without necessarily being fair and open minded, even respected academics it appears have felt it necessary to manipulate information to fit their world view.

Ultimately if we are to get politicians to act with conviction on this matter, they need to believe it is something for which there will be a domestic political cost for not doing so, and this only results from the issue becoming something that the mainstream population has a firmly held opinion of.

Unfortunately people have lost confidence is both politicians and I’m afraid scientists to provide unbiased analysis of data on Climate Change, perhaps we now need to better educate people as to how to look at climate change data themselves  and to make this data available without spin or interpretation so that people can make their own minds up.

Last week I visited the Joint Research Centre of the European Commission in Ispra, Italy and meet with some scientists who are analysing greenhouse gas emission data over the last 25 years. The EDGAR project latest analysis is to try provide a granular map of the distribution of greenhouse gas emissions which they have visualised using Google Earth.

This is no doubt a powerful image, and an interesting talking point to the debate, but it is also the results of a model, a manipulation of raw data to paint a picture.

edgar-europe

There is of course nothing wrong with this, as it makes a particular point, and because in this case the  raw data behind the analysis as well as the well documented model are also easily accessible for bedroom scientists to analyse themselves.

And before any climate scientists out there claim that this is ridiculous and that the general public cannot be expected to deal with such complex tools and concepts, ask a surveyor or cartographer if they expected that the general public would be building the only detailed global digital maps a few years ago ?

Written and submitted from my home (51.425N, 0.331W)