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VGI Motivation by Helicopter !

A common topic of discussion when the topic of Volunteered  Geographic Information ( hate the term but it’s was academics use) is motivation. Why expend your precious time adding a missing road to OpenStreetMap or Google Map Maker, why add a review of a Hotel to TripAdvisor ?

Clearly there is the desire to fill in the blank space on the map, or to vent your frustration at poor service when reviewing a restaurant, but are there other forms of motivation that might increase participation ?

Well here is a old favourite,  provide a review of London Business and you might win a trip over London in a helicopter, and believe me that really is an amazing experience.

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